Case study of Mcdonalds Essay Example | Topics and Well Written Essays - 1500 words

Case study of Mcdonalds - Essay ExampleThe rapid decline of revenues and deteriorating grocery store position of 1990s could be contributed to number of factors like highly competitive global business environment, tough market conditions, tough labour conditions, lowering of be of products, lack of new products etc. But under the stewardship of James Cantalupo, who took charge in 2003, the firm started making a definite turnaround. Efficient exploitation of the inner resources of the firm was the major contributory element which helped it to re understand its market.McDonalds corporate strategy mainly relies on creating value through customer felicity. It has been able to gain effective leverage against its rivals by exploiting its internal resources which are brand equity, quality products and exemplary service. It has evolved into the best fast food centre through customer satisfaction and meeting their changing preferences. The use of technology and uniformity in its products h as been the hallmark of its fast food across the world. The unmatched efficiency in the delivery of its run and the uniform quality of its food has become the unique feature of all its outlets. They provide quality food at low prices and give value to the customers. Indeed, McDonald is the first base food chain that has truly become global in its operation and values.The managerial leadership realized the importance of identifying the changing eating habits and accordingly introduced changes at bottom its products. The burgers have been its main products that it has maintained by customising it as per the preference of the customers. It has also introduced wide variety of salads and healthy food in its menu while at the same time, localizing the products by adding local flavour. They differentiated the products by customising it according to the demands of the customers.The use of technology and uniformity in its