Recommendation paper about google Essay Example | Topics and Well Written Essays - 3500 words

Recommendation radical about google - Essay ExampleBased upon the SWOT analysis, the summary of the important recommendations that are provided for the direction of Googles system are as follows (a) tailoring its product to suit local markets rather than adopting a one-size-fits-all strategy (b) integrating its products to allow customers to shift seamlessly from one product to the other (c) moving into the social networking domain and (d) addressing privacy issues in order to promote widespread use of its products.The company is named Google, a play on the treatment Googol that is a mathematical term for the number 1 followed by a hundred zeros.(www.google.com). This represents the spirit of the company, to be constantly innovating and branching out into new areas, so that the company has now evolved into a world-wide attempt employing 16,800 people and melodic themeing revenues of $16,594 million for the fiscal year ended December 2007.(Datamonitor, 2008). But as this report will demonstrate, staying at the forefront of innovation is important, but so is consolidation of the gains that Google has achieved so far, as rise as effective integration and streamlining of its products and operations.Google has been at the forefront of innovation over the years, continuously adding improved features. near of these include AdWords, Google Scholar, Google Earth and Froogle. Over a short period of twelve years, the company has evolved into a global technology leader that is focused upon improving the ways in which people connect with information. It occupies a inviolate market position through the use of its proprietary technology and infrastructure (DataMonitor, 2008). Its AdWords and AdSense programs have been substantial generators of revenue from advertising. But the faintnesses in the company are the failure to effectively integrate products, and a weak presence in the social networking domain. The company also faces competitive threats from companies