Impact of Internet Marketing Globally Essay

Internet marketing. Refers to announce and marketing efforts that uses the mesh and emails to drive direct sale via commerce. 14 years ago J. A. Quelch and L. R. Klein depict in their article The Internet and internal marketing, (Quelch and Klein, 1996) how the development of the mesh could stir international markets, new products development, market research process and other aspects of world-wide marketing. However both the pace of internet development have exceeded expectations, in fact the internet have influenced the entire supply chain, new practical(prenominal) communities were establish changing the way companies and distribution aspects. New pricing and cherish adding models transformed the traditional approach to the revenue model. This report will witness the collision of the internet development on internal marketing the heighten of the research is on two aspects of marketing marketing research and promotion.The confirming impacts of internet marketing global ly.New opportunities for global marketing Development of internet has opened up new opportunities for international marketers in many beas such(prenominal) as new innovative products development, reaching greater number of prob able-bodied clients, creating new value to consumers. Online advertising is an advantage because it reaches to thousands of consumers at a fraction of the cost, harmonise to (Lee & carter, 2009) by 2012 over 1.7 million people all over world will use the internet at least formerly per month. Internet is a rich source of valuable data for marketers virtually of which can be collected effortlessly by consumer online browsing patterns. by means of online advertising international marketers can reach the consumers at a charge significantly lower than printed media or TV, also online advertisement and promotion are accessible for a longer period of time compared to advertising through with(predicate) traditional media.Marketers are able to target potent ial consumers directly eliminating advertising intermediaries which leads to reduced cost. The internet gives general customer service where they get a 24/7 online customer support every day of the year. interactive features of the internet takes building customer relationship to a postgraduateer aim than it was possible before therefore internet proves to be fast and negotiable communication channel. Understanding global consumers the internet is an good tool for conducting global market research where new product concept can be feted over the internet to receive feedback, as in the case of UGOBE scam inventor (Meerman Scott, 2007, P.128). As a result of online survey the company was able not only to define its target audience and develop effective promotional strategy but also adds several attractive features such as software development kit for consumers interested in hacking the toy. This compositors case proves that online surveys are a powerful primary research method.N egative impact of internet marketing on global marketToday a massive amount of business is done over the internet including buying, selling, gainful taxes household purchases can be done online, often a impregnable serving. In certain fields or situation, the internet is simply badly for business.Internet brings new competitors to many areas of business which is a challenge to online sellers therefore firmly to retain customers. Quelch and Klein (1996) states that the internet will make it easier for small companies compete online worldwide due to advertising cost that is reduced because of internet, advertising efficiency according to the customers need. It has also led to certain products becoming obsolete in digital age, including stock brokers, travel agents and even the post office. They have been largely replaced by stock websites, travel websites and e-mail, respectively.Online business require security and confidentiality which has a high cost of ensuring that the transa ction are safe and that customers will feel roaring to conduct business online, there is major security threats such as hackers , viruses, and e-terrorism mean that providing security only is an added expenditure. Internet has also led to disadvantage of productivity due to employees using the internet at work they dog-tired most time replying to their personal e-mails, following live sporting subject and surfing. Globally internet is a disadvantage because not everyone has an e-mail in particular in developing countries, also online respondents anonymity is guarded less in comparison with traditional mail surveys.